SiteFirms.com -why premium domains are important-part II

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DOT Com or not that is the question

There are over 100 TLDs in existance these days. A TLD is what makes the second part of the web address like .com, .net. Why such a huge number because now there is a TLD for each country in the world e.g .us for USA, .uk for UK etc. So given so many TLDs does this mean you have a lot of names to choose from. Well, it depends.

Lets go by the figures. There are more than 80million .com in existance today but .com TLD makes around 50% of all domian names while the .net which is second most popular TLD has only a 8% share. Why this distinction, because .com is still and will be considered the king of all TLDs. It is still perceived as a face of internet. If you have a great .net or .org but do not own the .com you might be losing lot of your clients to the competition which owns .com for that names becuase

  • It is natural for the user to type .com first if he is going to type-in
  • Even search results check the .com first for a given keyword
         combination
  • .com is like a default TLD for any other TLD you are at least adding
         3 or more characters to your address as this is overhead for your
         client to remeber.
  • .com is most valuable, .nets are usually valued at 10% of a .com
         value
  • So having a premium .com is key and any other TLDs are good to have but they can not replace the value of owning a .com, think how many companies you know today have TLDs other than .com ?

    .COM a way of life

    .com names are most sought after web addresses these days not for corporations but even for individual names and places. check .com or .com. Most probably these are already taken.

    Bottomline

    .com generics and brandables will be considered premiums and will always retain their value compared to other TLDs. As with anything new there is a huge gap for other TLDs to gain popularity but .com is the master of the game and here to stay as a diamond shines brighter among other jewels.

    Back to Part 1