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Why having a web address is a must
Comfort of doing it online
A domain or web address makes your goods and services readily available. Think about prospective clients able to access you without limitations of distance and time from any part of the world 24/7. People love the freedom of simply ordering the good & services in their own time and leisure.The facts back this, Online sales have been growing at the rate of 20-30% since last few years and expected to stay sustained rate of growth. In 2006 there were more than $138 billion of sales done online. With the increasing reach of fast & affordable technologies to end users it is only going to go up with time.
Global reach
World markets are expending at a fast rate. Today's market is global rather than confined to particular region in the globe. New economies are emerging as powerful consumers in so it has become very important to tap the client base at global scale. As the spending level in these new economies go up the global reach of a business reaps substantial returns. Here is the list of fastest growing world economies, comes few surprises.
| World Top 10 - Fastest Growing Economies | ||
| Country | GDP Per Capita($) | Growth Rate (%) |
| Equatorial Guinea | 15,073 | 18.9 |
| China | 3,976 | 9.2 |
| Ireland | 29,866 | 6.5 |
| Vietnam | 1,996 | 6.0 |
| Sudan | 1,797 | 5.6 |
| Maldives | 4,485 | 5.4 |
| Chile | 9,417 | 5.2 |
| Guyana | 3,963 | 5.0 |
| Myanmar | 1,500 | 4.8 |
| South Korea | 17,380 | 4.7 |
These growing markets are going to have an impact on how much business is done online as having the web presence is the best possible way to tap in to these emerging markets.
Increasing internet reach
The use of internet is growing at a rapid rate in last decade. Cheaper hardware and use of mobile gadgets is going to fuel this growth even more in coming years. Here is the data.
| World Internet usage over the years | ||
| Year | Number of Users | % World Population |
| 1995 | 16 millions | 0.4 % |
| 1996 | 36 millions | 0.9 % |
| 1997 | 70 millions | 0.4 % |
| 1998 | 147 millions | 1.7 % |
| 1999 | 248 millions | 3.6 % |
| 2000 | 451 millions | 4.1 % |
| 2001 | 513 millions | 7.4 % |
| 2002 | 587 millions | 8.6 % |
| 2003 | 719 millions | 9.4 % |
| 2004 | 817 millions | 11.1 % |
| 2005 | 1,018 millions | 12.7 % |
| 2006 | 1,093 millions | 15.7 % |
Not bad, about 17% of the world population is online today. This is huge number indicating how popular the use of web has become in our daily life.
Bottomline
Having your address on the web is like owning a store on the street. As a well laid out establishment on the board in a prime area is considered valuable having a good web address which stands out among the competitors provides a similar edge. How a good web address stands out from others stay hooked and read the story